Marketing Communications Manager
Crossroads Treatment Centers is an equal opportunity employer.
We celebrate diversity and are committed to creating an inclusive environment for all employees.
Job Description:
The Marketing Communications Manager is responsible for the development, supervision, and execution of multiple forms of internal and external communications to enhance Crossroads Treatment Centers' credibility and customer-base.
This position manages the marketing communications strategy and programs including, advertising, branding, product promotion, and regulatory matters and reports to the Director of Marketing.
The Marketing Communications Manager will also own our social media channels and create content that is relevant, on brand, and aligned with our mission.
Essential Duties and Responsibilities include the following and other duties that are assigned.
Collaborate with other teams to identify the public voice of the brand.
Create style guides and brand voice outlines for all public relations, marketing, advertising and other vital departments.
Consult with executive management to develop effective communication procedures and policies for various situations or crises.
Draft press releases and speeches following organizational news.
Write emails, interdepartmental memos and other business correspondence.
Create copy for print and promotional items, website, marketing campaigns, and other items as needed.
Work with Director of Marketing on an annual editorial calendar, own creation of all content related to that calendar, including, but not limited to:
blogs, landing page copy, social media copy, case studies, white papers, editorials, etc.
Communicate with media outlets and journalists and create press kits.
Develop materials to educate staff on communication practices.
Coach and assist team members on improving communication skill.
Perform communications research and monitor the progress of various communications strategies.
Manage all marketing requests for content and creative, working with our agency partners to move projects over the finish line.
Qualification Requirements:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
The requirements listed below are representative of the knowledge, skill, and/or ability required.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Position requires constant mental alertness, attention to detail, and high degree of accuracy required in completing all assignments.
Strong problem-solving skills.
Smart, driven, exceptional work ethic.
Must be able to follow oral and written instructions and follow -through on all assignments.
Excellent organizational skills.
Highly detailed-oriented.
Ability to work well in a group setting and independently.
Education and/or
Experience:
Healthcare background / SUD treatment marketing background preferred.
Bachelor's degree in communications, journalism, English or related field 5
years of professional experience in a similar role Proactive go-getter who brings solutions High level of attention to detail, including a proven ability to manage multiple and competing priorities simultaneously.
Strong project management skills Ability to manage projects with competing deadlines.
Out of the box thinker who brings creative solutions.
Strong passion for helping others.
Ability to work as an individual contributor, ability to work independently with little direction.
Adept at keyword placement and SEO best practices Strong PowerPoint skills Excellent written and verbal communication skills.
Proficiency with popular content management systems Ability to write content for internal and external audiences.
Ability to write at appropriate levels for each audience.
Experience with social media management - creating content and posting via Hootsuite and other tools.
Creativity and the ability to develop original content relevant to our industry.
Ability to develop content that provokes engagement.
B2B and B2C marketing experience is a must.
Experience writing press releases.
Experience with HubSpot, WordPress, Hootsuite, Salesforce, Canva Language Skills:
Ability to read, analyze, and interpret human service periodicals, professional journals, technical procedures, or governmental regulations.
Ability to write reports, business correspondence, and procedure manuals.
Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
Excellent communication and interpersonal skills.
Mathematical Skills:
Ability to calculate figures and amounts such as percentages, mean, mode and median ability to draw and interpret graphs.
Reasoning Ability:
Ability to define problems, collect data, establish facts, and draw valid conclusions.
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to talk or hear.
The employee regularly is required to stand, walk, sit, use hand to finger, handle or feel objects, tools, or controls; and reach with hands and arms.
The employee occasionally lifts/carries paperwork, files, office supplies, up to 20 lbs.
, pushes/pulls exerting up to 5-10 lbs.
force, opening doors, file drawers, pushing files in drawers, and kneeling/crouching and/or ability to reach lower file drawers, file stretching to store of retrieve materials.
Specific vision abilities required by this job include close vision and the ability to adjust focus.
Frequent sitting at desk or computer while typing, completing paperwork, or meeting with patients.
Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
Normal office environment where there is no physical discomfort cue to temperature, dust, noise, and the like.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Recommended Skills Attention To Detail Branding Business Correspondence Calculations Coaching And Mentoring Communication Estimated Salary: $20 to $28 per hour based on qualifications.
We celebrate diversity and are committed to creating an inclusive environment for all employees.
Job Description:
The Marketing Communications Manager is responsible for the development, supervision, and execution of multiple forms of internal and external communications to enhance Crossroads Treatment Centers' credibility and customer-base.
This position manages the marketing communications strategy and programs including, advertising, branding, product promotion, and regulatory matters and reports to the Director of Marketing.
The Marketing Communications Manager will also own our social media channels and create content that is relevant, on brand, and aligned with our mission.
Essential Duties and Responsibilities include the following and other duties that are assigned.
Collaborate with other teams to identify the public voice of the brand.
Create style guides and brand voice outlines for all public relations, marketing, advertising and other vital departments.
Consult with executive management to develop effective communication procedures and policies for various situations or crises.
Draft press releases and speeches following organizational news.
Write emails, interdepartmental memos and other business correspondence.
Create copy for print and promotional items, website, marketing campaigns, and other items as needed.
Work with Director of Marketing on an annual editorial calendar, own creation of all content related to that calendar, including, but not limited to:
blogs, landing page copy, social media copy, case studies, white papers, editorials, etc.
Communicate with media outlets and journalists and create press kits.
Develop materials to educate staff on communication practices.
Coach and assist team members on improving communication skill.
Perform communications research and monitor the progress of various communications strategies.
Manage all marketing requests for content and creative, working with our agency partners to move projects over the finish line.
Qualification Requirements:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.
The requirements listed below are representative of the knowledge, skill, and/or ability required.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Position requires constant mental alertness, attention to detail, and high degree of accuracy required in completing all assignments.
Strong problem-solving skills.
Smart, driven, exceptional work ethic.
Must be able to follow oral and written instructions and follow -through on all assignments.
Excellent organizational skills.
Highly detailed-oriented.
Ability to work well in a group setting and independently.
Education and/or
Experience:
Healthcare background / SUD treatment marketing background preferred.
Bachelor's degree in communications, journalism, English or related field 5
years of professional experience in a similar role Proactive go-getter who brings solutions High level of attention to detail, including a proven ability to manage multiple and competing priorities simultaneously.
Strong project management skills Ability to manage projects with competing deadlines.
Out of the box thinker who brings creative solutions.
Strong passion for helping others.
Ability to work as an individual contributor, ability to work independently with little direction.
Adept at keyword placement and SEO best practices Strong PowerPoint skills Excellent written and verbal communication skills.
Proficiency with popular content management systems Ability to write content for internal and external audiences.
Ability to write at appropriate levels for each audience.
Experience with social media management - creating content and posting via Hootsuite and other tools.
Creativity and the ability to develop original content relevant to our industry.
Ability to develop content that provokes engagement.
B2B and B2C marketing experience is a must.
Experience writing press releases.
Experience with HubSpot, WordPress, Hootsuite, Salesforce, Canva Language Skills:
Ability to read, analyze, and interpret human service periodicals, professional journals, technical procedures, or governmental regulations.
Ability to write reports, business correspondence, and procedure manuals.
Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
Excellent communication and interpersonal skills.
Mathematical Skills:
Ability to calculate figures and amounts such as percentages, mean, mode and median ability to draw and interpret graphs.
Reasoning Ability:
Ability to define problems, collect data, establish facts, and draw valid conclusions.
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to talk or hear.
The employee regularly is required to stand, walk, sit, use hand to finger, handle or feel objects, tools, or controls; and reach with hands and arms.
The employee occasionally lifts/carries paperwork, files, office supplies, up to 20 lbs.
, pushes/pulls exerting up to 5-10 lbs.
force, opening doors, file drawers, pushing files in drawers, and kneeling/crouching and/or ability to reach lower file drawers, file stretching to store of retrieve materials.
Specific vision abilities required by this job include close vision and the ability to adjust focus.
Frequent sitting at desk or computer while typing, completing paperwork, or meeting with patients.
Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
Normal office environment where there is no physical discomfort cue to temperature, dust, noise, and the like.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Recommended Skills Attention To Detail Branding Business Correspondence Calculations Coaching And Mentoring Communication Estimated Salary: $20 to $28 per hour based on qualifications.
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